BLOG BASIC; Search Engine Optimization

 

 

Adsense - Google
Adsense is a way for any website to display relevant Google ads anywhere on
their web pages and earn money from clicks.

Adwords
- Google Adwords is a way to advertise online. Your ads are seen in the Google
Search Engine Results or on a network of other search engines and content based
websites. You are charged Per Click. So it only costs you money if a visitor
clicks on your ad and comes to your website.

Algorithm
- This is a mathematical formulae that search engines use to rank websites. It's
based on a number of different factors that weigh a web page's importance.

Anchor Text -
Anchor text refers to the
visible text for a hyperlink. For example the following will show up as "This is
the Anchor Text" within the webpage and it would take you to
www.cashmyblogadsense.blogspot.com... This is the html code for it: < a
href="http://www.cashmyblogadsense.blogspot.com/" >This is the anchor text<
/a >

Back Link
- This is also referred to as an Inbound Link (IBL). These are links that come
from one website to another. If you have 50 Back Links, then you have 50 links
pointing to your website.

Bot -
This is also referred to as a
"Spider" or "SpiderBot". These are programs the scan (or Crawl) the World Wide
Web. Their main purpose is to index web pages for the search engines.

Click-Through
- This is just a term used to refer to the click that occurs on a hyperlink and
as a result leads to another web page.

Click Through Rate
- This is the ratio of impressions shown to the number of clicks you're getting.

Cloaking
- This is a way to trick Search Engine spiders (it can get you banned so don't
do it!). It's a way to show or hide optimized content specifically for the
purpose to make a page look good to a search engine.

Comment Tag
- This is a tag that is only found in the "source code" in HTML. It is not meant
to be viewed by visitors. It's just for the programmer.

Conversion -
A website that is
designed to sell a product or do some kind of action like filling out a form is
concerned about converting their visitors. When the action of buying or filling
out a form is performed, this is called conversion. It is used in combination
with how much it costs to bring traffic to that page or product. You will then
ultimately be able to figure out a product or website's ROI. ROI is your Return
on Investment. How much are you making in comparison to what you're spending.

Counter
- This is a program or script that counts hits or visits to a web page.

CPA
- (Cost Per Action) - This is how much you pay for some kind of action. This can
be purchasing something, filling out a form, signing up for something, etc..

CPC
- (Cost Per Click) - This is simply how much you are charged for a click on a
link to your website from another location.

CPL
- (Cost Per Lead) - How much you are charged for a lead. A lead is where someone
does something like filling out a form.

CPM
- (Cost Per Thousand) - How much you pay per 1000 impressions.

Crawler
- It is a program used to go through a website to get information from the
website and take it back to the originator.

Cross Linking
- It's simply linking multiple websites together. Excessive cross-linking can
get a website banned from a Search Engine.

CSS
- (Cascading Style Sheets) - It is a feature that is added to HTML that helps
website developers and users have more control over fonts, colors, layout, etc..

CTR
- (Click Through Rate) - It is the ratio of impressions shown to the number of
clicks. It's often used in Pay Per Click Advertising like Google Adwords.

Dead Link
- It simply a link that doesn't work. It will normally produce an error called a
"404 error (page not found)".

Directory
- It's just a list of websites that are split into multiple categories for
people to search.

Domain
- (Domain Name) - This is a name for a website. As an example:
WebOfOpportunity.com.

Doorway Page -
This is another way to
get banned by a Search Engine. These pages are not designed for the visitors.
The are usually optimized for one keyword and only exist to get high rankings in
the Search Engines Results Pages. They are sometimes called a Gateway Page.

Dynamic Page
- This is a page that is generated automatically by a hosting servier at the
time it is requested (on-the-fly).

Google Everflux
- It's a phenomenon that refers to the continuous changes in the Google search
results pages at specific times (during the "Google Dance" for instance).

FFA Free For All
- There is no content on these pages. They are just full of links added by
visitors.

Freshbot
- It is a Google crawler that is known that adds pages to the Google index a
little quicker than other Bots.

Gateway Page -
This is another way to
get banned by a Search Engine. These pages are not designed for the visitors.
The are usually optimized for one keyword and only exist to get high rankings in
the Search Engines Results Pages. They are sometimes called a Doorway Page.

Google Bot
- These are Google's "crawlers". They crawl web pages to index them into the
Google Search Engine.

Google Dance -
As of this date (1/25/05)
it refers to the period of time when Google is performing the update to it's
index. Google has multiple datacenters that have different results during this
period. This occurs about every month or so.

Header Tag
- This is an HTML tag which is most often used for page headers. For example:
<h1>The Header Tag</h1>

Hidden Text
- It is text the is invisible on a web page because it is the same color as the
background. You can be penalized by search engines by doing this.

Hit
- This occurs when a file is loaded on a webpage.

HTML
- (Hyper Text Markup Language). This is a popular language used to format
webpages.

HTML Link
- This is a link from one page to another.

IBL -
(In Bound Link) - This is
also referred to as a back link. These are links that come from one website to
another. If you have 50 IBLs, then you have 50 links pointing to your website.

Inbound Link
- This is also referred to as a back link. These are links that come from one
website to another. If you have 50 IBLs, then you have 50 links pointing to your
website.

IP Address
- This is a unique number
that is assigned to a computer or system.

JavaScript
- This is a scripting language (client side).

Keyword
- This is a single word that is used to identify the subject or purpose of a web
page.

Keyword Density
- This refers to how many times a keyword or keyword phrase is repeated on a web
page. It is based on a percentage.

Keyword Phrase
- This is a group of two or more words that are used to identify the subject or
purpose of a web page.

Keyword Stuffing
- This is when a page is stuffed with all kinds of keywords. There is a lot of
repetition in the Meta Tags or anywhere else on the website. It is meant to
increase the websites importance to the Search Engine. It is considered spamming
by most search engines.

Link Farm
- This involves a set of web pages that have been built for the sole purpose of
increasing the number of incoming links to a web site. This type of activity
will get you banned from Search Engines.

Meta Search
- This type of search will search multiple databases and combine the results for
you.

Meta Tags
- This is content that is found in the code of a website. It is not seen by
visitors. It's only purpose is to give information to search engines etc..

Open Directory Project
- This is a large directory of websites run by volunteers.

Optimization
- This is something webmasters do to their websites to try and get higher
positions in the Search Engines Results.

Outbound Link
- These are links going from your website to others.

Page View
- This is for the number of times a page is loaded.

Popup
- This is a window that "pops up" in front of you while viewing another window.
It can be triggered numerous ways. Either by an action of yours or something
predetermined by the person that programmed it.

PFI
- (Pay For Inclusion) - It's simply paying for your website to be listed.

Pop Under
- This is the same as a Popup except it's another window that loads under the
page you are viewing. You normally don't see it until you close the page you're
on.

Portal -
This is normally a term used
to describe a website that is the first place people see when using the web.

PPC -
(Pay Per Click) - It is a way
of advertising in which you only pay when someone clicks on your ads.

PR
- This is Google's Page Rank. It is part of the formula the Google uses to
determine your position in the Search Results Pages.

Query
- This is simply a search word or phrase submitted to a search engine.

Reciprocal Link
- This is where 2 websites will exchange links from one to the other.

Referrer
- This is the page from where a user has come.

Refresh Tag
- This is a tag which defines how a page will refresh.

Robot
- This is basically the name given to a search engine spider or crawler.

Robots.txt
- This is a file that tells the search engine spiders how to crawl a website. It
is often used to tell a spider not to include a page.

Search Engine
- They are used to search the web.

SEM -
(Search Engine Marketing) -
This type of marketing includes SEO and various paid advertising like banners
and PPC.

SEO -
(Search Engine Optimization)
- This is what is done to make a website search engine friendly. It is practiced
to get the best positions possible in the Search Engine Results Pages (SERPS).

SERP
- (Search Engine Results Page)

Spam -
This is when various
techniques are used to manipulate the search engines to rank better. One example
is keyword stuffing. Websites will be banned for spamming.

Spider
- This is also called a "Bot" or "SpiderBot". This is a program used to visit
web pages and bring information about that web page back to the source.

Stop Word -
These are just common words
that the search engines ignore when indexing a web page or when processing
search queries.

Submission
- This is simply submitting a website to a search engine or directory.

Traffic
- These include the visitors and page views that a website gets.

URL
- Uniform Resource Locator. The address at which a specific resource can be
found. As an example: http://www.cashmyblogadsense.blogspot.com