Blogs and blogging seems to be the buzz these past few months. I have started hearing references to blogs on popular sitcoms as well as the news. When the general media and screen writers start to use things such as blogs as references, then those things are becoming mainstream. I remember when cellphones were being written into movies and then texting. So now I guess we are on to the next thing, blogs.
Blogs are being used by everybody these days in all ares of personal and professional endeavors. Almost all major sites feature at least on blog and some sites can have several. For instance, ESPN has several blogs for all the different sports they cover. Blogs are becoming popular for the same reason cell phones and texting became popular, interactivity.
Allowing people to connect through common interests has been a staple to human civilization. These types of things allow us to stay in touch with friends, family, and colleagues. This appeals to our sense of community and therefore we make it popular. Blogs are perfect for exactly these reasons. People love to share their opinion and blogs make that possible through the ability to post comments. Sometimes the conversation contained in the comments contains better information than the article that stirred up the comments.
Marketers have been using blogs for several years now and know the true power and benefits you gain through blogging. Blogs are built with powerful tools built into them that make them very user friendly. Users can post comments and subscribe to the blogs content through RSS. When you are subscribed you will need a reader like Google Reader which can be found at google.com/reader/. It lets you keep track of your subscriptions and skim the content so you can visit the articles your most interested in quickly.
Blogging is great for small companies and families. News about gatherings or events can quickly and easily be posted for all to see. While there may be a single administrator, users can create accounts and then the admin can allow those users to post content on the blog. In essence, you can have many authors for a single blog which makes it excellent for families and small companies.
With the rise in popularity people will want to know how and where to get their own blogs so I will list the 2 most popular on the internet. You can have your own blog absolutely free of charge at either of these sites. Both are very easy to set up and use and allow you to pick your favorite layout design. I'm not going to say that one is better than the other as they both have their pros and cons.
You can check them both out and decide for yourself which one has the best features for you. Visit wordpress.com or blogger.com to get your free blog and join the blogging movement. You will be set up and blogging in less than 15 minutes in either case, using a platform that is very search engine friendly as well as user friendly.
One of the main reasons marketers have been using blogs for so long is they already knew the benefits a blog has for search engine optimization and content indexing. Search engines love blogs because they know that they are updated frequently with new articles as well as new comments (content). Since search engines are content based they love new content and blogs deliver the goods in fine fashion.
So all you newbies out there thinking about getting your own blog and becoming the next blogging superstar I say to you, go get your blog and be the blogging god you know you can be.